PURLs: Because Everyone Deserves a Place on the Web
Personalized URLs (PURLs) give every prospect and customer their very own personalized microsite. PURLs are the perfect complement to a direct marketing print or e-mail campaign that drives your audience to the web. Once online, visitors will find a campaign-specific site that’s unique to them. Surveys, coupons, fulfillment offers—you name it—all customized to customers’ individual preferences.
But PURLs do more than deliver a rich user experience. By using PURLs in your marketing campaign, you can:
• Capture leads
• Improve direct mail response rates
• Provide relevant content in response to customers’ preferences
• Engage campaign respondents in meaningful communications
• Convert respondents’ preferences into profits