PURLsPURLs: Because Everyone Deserves a Place on the WebPersonalized URLs (PURLs) give every prospect and customer their very own personalized microsite. PURLs are the perfect complement to a direct marketing print or e-mail campaign that drives your audience to the web. Once online, visitors will find a campaign-specific site that’s unique to them. Surveys, coupons, fulfillment offers—you name it—all customized to customers’ individual preferences. But PURLs do more than deliver a rich user experience. By using PURLs in your marketing campaign, you can: • Capture leads • Improve direct mail response rates • Provide relevant content in response to customers’ preferences • Engage campaign respondents in meaningful communications • Convert respondents’ preferences into profits |
   
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