Email: Direct Mail’s Online Counterpart
Once upon a time, everyone believed that email messages would eventually replace print direct mail.
Today we know that’s not the case. Email and printed direct mail work hand-in-hand to increase the frequency of messages your audience receives, and deliver a higher overall impact.
And just like print direct mail pieces, email can be personalized. Using variable data we can change everything from background images to the offer. And when you combine print and email with PURLs, you’ve got a complete campaign that will open new doors.